Describe the customer journey before counting pages
A service business might need visitors to understand the offer, check examples and request a quote. A retailer may need product variants, payments, delivery rules and returns information. A booking business has availability, confirmations and cancellations to consider. These are different jobs even when the page counts are similar.
List the actions your customer must complete and what happens inside the business afterwards. If someone needs to copy every enquiry into another system, include that handover in the brief.
Separate the launch cost from the running cost
- Design and build: layouts, mobile behaviour, forms and agreed integrations.
- Content: who writes service descriptions, supplies images and enters products?
- Migration: which existing pages, customer records or products need moving?
- Hosting and domain renewals: what is included, who owns the accounts and what happens at renewal?
- Provider charges: payment processing, email delivery, booking tools or other subscriptions.
- Support: response expectations, updates, backups and the cost of future changes.
- VAT and payment stages: confirm how the quote is presented and when each payment is due.
A connected platform is a different scope
GAJO’s Mobile Tyre Van City project connects a website and vehicle configurator with CRM and workshop workflows. A project like that involves business rules, user roles and operational handovers as well as customer-facing design.
A smaller service website does not need all of those features. Start with the minimum complete journey that serves your customers, then separate later ideas into a future phase.
Questions to ask before accepting a quote
- What exactly will be ready at launch, and what counts as an extra?
- Which content and approvals must we provide?
- Who owns the domain, website accounts, design assets and code?
- How are redirects and existing search traffic handled?
- How will we test enquiry delivery and mobile usability?
- What recurring costs remain if we stop the support agreement?
How GAJO scopes your website
Share your current website if you have one, the services you want to promote, the customer action that matters and any systems the site needs to connect to. An indicative budget helps us discuss priorities rather than assume every feature is essential.
We confirm scope and commercial terms in a written proposal. This guide does not quote a fixed price or guaranteed delivery time: the requirements determine what is sensible to build.
Turn the brief into a conversation.
Tell us about your business, the problem and what you want to change. We’ll discuss the requirements before recommending a build.
Discuss your project